Today's society requires much more than information scribbled the form of content. At the moment, the leading force of brands is storytelling, since people love getting accessible knowledge they can relate and connect to. Despite the fact that storytelling is the ancient art of content, it still remains the best way to interest people and earn their trust.
Content is not only for the search engines, but for the people too. Therefore, it is highly important for website owners to create effective content by writing brand stories that will build trust with the customers. Why is this important?
Why Brand Stories?
There are plenty of reasons why one should opt for brand stories as their main content marketing strategy:
Stories Share Information
The main idea of any story is to provide content that will educate and interest the customers. At this point, storytelling has become one of the key content marketing strategies for sharing the information. By providing readers with something else than soulless sharing of information, you are assuring that they will stick to the page.
Stories are Interesting
Not only stories are a way of sharing information, but they are interesting too. People are busy nowadays and rarely have the time to read lifeless content in order to discover something new, but they are always willing to read something interesting. The human nature of being curious puts storytelling at the top of ways of sharing information with people.
Storytelling Will Gain You Trust With Customers
Storytelling is a great strategy for reaching out to people and making yourself someone they can trust. The chances of people following your posts is much higher when you choose this ancient way of sharing information since it is the best way to get a personal connection with the readers. Publishing brand stories on the website can only result in closeness with the readers, which will ultimately lead to more regular visitors.
People Love Stories
The Journal of Marketing Theory and Practice has concluded that people enjoy stories more than any other type of content, regardless of the topic. The main reason behind this is the need to connect with others.
Steps to Effective Content Creation
Now that we have established the advantages of storytelling as a content marketing strategy, the time has come for us to learn what an effective story must look like. Let's have a look at the key steps for crafting an engaging, interesting story that will help you connect with your readers.
Selling is Not Your Priority
This may sound strange now, but selling your product or service should not be your first priority when writing your story.
Of course, you should make sure that all your stories are internally linked somehow, so that people can easily switch from one post to another. Additionally, your stories should also contain keywords so that people can find you on the search engine to start with and they should include a call to action so that you can increase your sales. But, this is not your priority here.
Thinking solely of increasing the sales is not the purpose of storytelling. If you place this idea as your priority, the brand content you will publish will not be as successful as you planed. A story that focuses on sales looks more like an advertising bill, rather than something people can relate to.
Selling is your goal, but the main idea of this type of content is to build relationships. Place your priority on conversing with your audience, making them believe in what you offer. This is a much better strategy than convincing people why they should buy your products by simply listing the advantages.
Storytelling is Personal
When compared to abstract texts, storytelling is a much more personal type of content writing strategy. Speaking from a certain point of view, yours of someone else's evokes empathy in readers and makes them connect to what you have to say. If you manage to convince people that you understand them and advice them to purchase your product because of it, your sales will boost accordingly. Making the story look as if you have the same worries and problems with your readers increases the chances of them wanting to click the call to action.
Storytelling Must Be Emotional
In order to relate to people's needs, you need to add some emotion to the story. Tell a story that combines feelings such as happiness, worry, sadness, fear, nostalgia and even a bit of humor, where applicable. Making people smile is sometimes the best strategy to reaching to them personally.
Even Storytelling Requires Data Supporting
Researchers have concluded that statistics are less personal and people find storytelling to be more interesting to read, but you still need to support what you are saying with data. Before you decide to work on your stories, you need to make sure that you have factual data that combines both statistics and exciting information. Adding rare and interesting information to your story's data is the best way to flavor your content.
Cannot Write Your Content?
Not everyone is an expert in handling storytelling or adding the right amount of keywords in the right places. You may even have the talent, but lack the time to handle such complex assignments.
Brand content is a work in progress since it has to be written carefully and updated regularly. Therefore, it is no wonder if you need some professional assistance when it comes to content. Many people now ask professional writers for help in order to make their website a success. Check out writing services reviews and pick the best candidate for this job. Hiring writing services to work on your storytelling is not only time-saving, but affordable as well.
Brand stories are not only beneficial for the appearance of your website in regard to the Search Engine, but they are an extremely important factor in the traffic your website will attract. Having the proper design and well-crafted content that will implement everything described above is your best way to achieve success with your website.